In fact, the Chinese Group buy site from there to the so popular only a few months. Careful observation is not difficult to find patterns of these sites, rules, or even page design are very similar, they are all in imitation of the same site – the United States, “Group Purchase Network” (Groupon). The line just because the end of 2008 Group buy network covering the United States currently has 100 cities, 300 million registered users, expects annual revenue to more than 50 million U.S. dollars, achieving a year and a half reached 1.35 billion valuation of the innovation Fu legend.
It is worth mentioning that this web site to create a marketing model, the model is very simple, everyday low discount only sell a product, updated daily, the site rely on the trading commission charged supplier in return, the number of people to participate in Group buy The more, buy more profitable network. Shen Bo Yang said: “It is an e-commerce, but there is more social attributes of e-commerce. Therefore, this information e-commerce platform by way of socializing, and then through word of mouth between the spread of word of mouth it got out of. ”